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If a claim is worth making, make it in the most specific way

“If a claim is worth making, make it in the most specific way” quote by Claude C. Hopkins
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“If a claim is worth making, make it in the most specific way”

Claude C. Hopkins

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Effective communication requires precise, detailed language to make a claim credible and persuasive

In simple terms: Be specific when making a claim

Key Takeaway

Use concrete details for credibility

Themes

communication marketing writing

Mood

practical instructional

Type

advertising educational

When to use this quote

  • advertising copy
  • sales pitches
  • public speaking
  • legal arguments

Key Concepts

Specificity clarity persuasion

Questions to Reflect On

  • When does detail become noise?
  • How to balance brevity and specificity?
A Different Perspective

Over‑specificity can overwhelm or alienate audience

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