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Remember the people you address are selfish, as we all…

“Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves” quote by Claude C. Hopkins
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“Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves”

Claude C. Hopkins

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

People act out of self‑interest; persuasive communication must align with their personal motivations.

In simple terms: People are selfish.

Key Takeaway

Tailor messages to serve the audience’s own goals.

Themes

persuasion self‑interest marketing communication

Mood

pragmatic analytical

Type

business educational

When to use this quote

  • advertising campaigns
  • sales pitches
  • public speaking
  • policy advocacy

Key Concepts

behavioral economics psychology value proposition

Questions to Reflect On

  • How can you appeal to both self‑interest and goodwill?
  • What values drive your audience?
A Different Perspective

Overemphasis on selfishness can ignore altruistic motives.

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