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Having just two words to start with might not seem like a…

“Having just two words to start with might not seem like a lot of ammunition, but trust me, you can use “what” and “how” to calibrate nearly any question. “Does this look like something you would like?” can become “How does this look to you?” or “What about this works for you?” You can even ask…” quote by Chris Voss
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““Having just two words to start with might not seem like a lot of ammunition, but trust me, you can use “what” and “how” to calibrate nearly any question. “Does this look like something you would like?” can become “How does this look to you?” or “What about this works for you?” You can even ask, “What about this doesn’t work for you?” and you’ll probably trigger quite a bit of useful information from your counterpart.””

Chris Voss

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Using “what” and “how” reframes questions to elicit deeper, actionable responses, improving communication effectiveness.

In simple terms: Ask “what” and “how” to get clearer answers.

Key Takeaway

Shift to open‑ended, solution‑focused queries.

Themes

communication negotiation questioning clarity influence

Mood

thoughtful strategic engaging

Type

practical insightful coaching

When to use this quote

  • sales pitches
  • team meetings
  • customer support
  • conflict resolution
  • coaching sessions

Key Concepts

behavioral psychology dialogue design information gathering

Questions to Reflect On

  • What assumptions underlie your questions?
  • How can you ensure answers stay relevant?
A Different Perspective

Can lead to overly broad answers if not guided.

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