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That books, a commodity little changed since Caxton's day…

“That books, a commodity little changed since Caxton's day, should have turned out to be the trailblazers of retailing on the internet is one of the stranger cultural ironies of our time. If you've bought one thing on the net, the newest and most prodigiously high-tech communications system…” quote by Bryan Appleyard
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“That books, a commodity little changed since Caxton's day, should have turned out to be the trailblazers of retailing on the internet is one of the stranger cultural ironies of our time. If you've bought one thing on the net, the newest and most prodigiously high-tech communications system imaginable, then it is almost certain to be a book, the oldest and simplest.”

Bryan Appleyard

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

The paradox that the most advanced online commerce often sells the oldest product, books, highlighting cultural irony.

In simple terms: Books are the high‑tech low‑tech of the internet.

Key Takeaway

Recognize and adapt to unexpected market trends.

Themes

technology culture commerce paradox history

Mood

ironic reflective

Type

observational analytical

When to use this quote

  • online retail
  • publishing industry
  • digital marketing
  • consumer expectations

Key Concepts

digital disruption cultural irony consumer behavior

Questions to Reflect On

  • How does nostalgia influence digital buying?
  • What other old products thrive online?
A Different Perspective

The trend may shift as new media replace books.

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