A striking feature of good retailing has been almost a…
““A striking feature of good retailing has been almost a single-minded focus on matching the right selection of merchandise to the customer base, with little or no regard to the time it costs shoppers to acquire the merchandise. Good retailers, with their suppliers’ complicity, regularly squander (waste) 80 percent of the shopper’s time. Great retailers will make productive use of that “lost” time.””
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Retailers often waste shoppers' time by focusing only on product matching, ignoring time costs.
In simple terms: Retail wastes shoppers' time.
Design shopping experiences that respect customers' time.
Themes
Mood
Type
When to use this quote
- store layout
- checkout process
- online shopping
- personalized recommendations
Key Concepts
Questions to Reflect On
- What steps can retailers take to reduce shopper time waste?
- How can technology help streamline shopping?
Balancing selection and speed can be challenging for retailers.