Ray Kroc

The french fry is my canvas.

— Ray Kroc

You're only as good as the people you hire.

— Ray Kroc

In business for yourself, but not by yourself.

— Ray Kroc

Are you green and growing or ripe and rotting?

— Ray Kroc

The more I help others to succeed, the more I succeed.

— Ray Kroc

No one of us is more important than the rest of us.

— Ray Kroc

You'll learn more about a road by traveling it than by consulting all the maps in the world.

— Ray Kroc

Look after the customer and the business will take care of itself

— Ray Kroc

There’s almost nothing you can’t accomplish if you set your mind to it.

— Ray Kroc

If any of my competitors were drowning, I'd stick a hose in their mouth

— Ray Kroc

I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.

— Ray Kroc

If you're not a risk taker, you should get the hell out of business.

— Ray Kroc

The quality of a leader is reflected in the standards they set for themselves.

— Ray Kroc

I believe in God, family, and McDonald's. And in the office, that order is reversed.

— Ray Kroc

“This was the beginning of real income for McDonald’s. Harry devised a formula for the monthly payments being made by our operators…

— Ray Kroc

While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.

— Ray Kroc

I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid…

— Ray Kroc

There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be…

— Ray Kroc

I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a…

— Ray Kroc

If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be…

— Ray Kroc

“You must perfect every fundamental of your business if you expect it to perform well. We demonstrated this emphasis on details, and…

— Ray Kroc

“Too many salesmen, I found, would make a good presentation and convince the client, but they couldn’t recognize that critical moment when…

— Ray Kroc

“One of the reasons his subordinated lease idea worked so well was that in the late fifties we didn’t have the proliferation…

— Ray Kroc

It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find…

— Ray Kroc

“I took care not to be ostentatious (I detest snobs), but my style kind of dazzled my staff at the office. They…

— Ray Kroc

“I had memorized the procedure when I watched the McDonald’s operation in San Bernardino, and I had done it exactly the same…

— Ray Kroc

“Another aspect of the agreement was that I was to charge a franchise fee of $950 for each license. This was to…

— Ray Kroc

“Besides, the brothers did have some equipment that couldn’t be readily copied. They had a specially fabricated aluminum griddle for one thing,…

— Ray Kroc

If you do it first class and you don't compromise values, and you don't compromise quality, and you don't compromise service, and…

— Ray Kroc

“Supplying buns to McDonald’s was the break of a lifetime for many of these men. Mary Ann Bakery, for example, was a…

— Ray Kroc

“An equally unusual thing happened in 1953 when the McDonalds were designing their “golden arches” building. They wanted to lay it out…

— Ray Kroc

“I have often been asked to explain the methods I use in choosing executives, because much of the success of my organization…

— Ray Kroc

“Another judgment I made early in the game and enforced through the years was that there would be no pay telephones, no…

— Ray Kroc

“One of the basic decisions I made in this period affected the heart of my franchise system and how it would develop.…

— Ray Kroc

“Another piece of paper discovered among my father’s effects was a yellowed document dated 1906. It was a phrenologist’s report of a…

— Ray Kroc

“I was about to lose one of my biggest accounts, Walgreens, the people I had created a tremendous amount of business for…

— Ray Kroc

“Cooking with gas was a popular expression at the time, but it was an in-joke with us. When somebody was cooking with…

— Ray Kroc

Achievement must be made against the possibility of failure, against the risk of defeat. It is no achievement to walk a tightrope…

— Ray Kroc

“I keep a number of experimental menu additions in the works all the time.”

— Ray Kroc

I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.

— Ray Kroc