Vodafone is building a digital stadium in Istanbul. It is really worth going to see that. The whole experience will change with… — Martin Sorrell Copy Share Image
In the Ridley Scott film 'The Martian' you can do that [virtually driving car]. I have lifted off in the space craft… — Martin Sorrell Copy Share Image
If you ask what keeps me up at night, it's the pressure in the system forcing us to do all sorts of… — Martin Sorrell Copy Share Image
I interviewed Kim Kardashian recently and had a conversation with her mother. A lot of people have various thoughts about Kim Kardashian,… — Martin Sorrell Copy Share Image
I'm in a business where there's complete anarchy. You can't control it - you can only react to it. The control that… — Martin Sorrell Anarchy Copy Share Image
In our business, except in media buying, there are few economies of scale. Client perception of creative agencies is that the bigger… — Martin Sorrell Advertising Copy Share Image
I recently interviewed Bernie Ecclestone in London. He had a go at women, said [Vladimir] Putin should be running Europe and so… — Martin Sorrell Copy Share Image
Formula One does very well. It is a very interesting asset. Could it be run in a different way? Sure it could… — Martin Sorrell Copy Share Image
If you look at the rights situation - what media companies pay - then you see that the rights prices continue to… — Martin Sorrell Company Copy Share Image
Just take the lack of presence of F1 in the United States. In theory - and logically - you would have an… — Martin Sorrell Copy Share Image
You could think about Vietnam and at some point in time about Nigeria. And then you head to South America: Argentina, Columbia,… — Martin Sorrell America Copy Share Image
[Formula One racing] will be very different - as the technology will be very different and that will make fans consume it… — Martin Sorrell Copy Share Image
If you pay 50 million for something, you probably pay another 50 to 100 million to activate it. And the more you… — Martin Sorrell Copy Share Image
I remember that Jackie [Stewart] was the first driver wearing flameproof underwear! What it definitely was: it was much more flamboyant. But… — Martin Sorrell Copy Share Image
[Formula One] is entertainment and it competes with other entertainments - and not with other racing formats. It competes with people's time… — Martin Sorrell Entertainment Copy Share Image
That is again a romantic notion: the hero. I think people enjoy a much more levelled playing field where you have the… — Martin Sorrell Ability Copy Share Image
If I were to be super critical, I would say Formula One is too tactical and not strategic enough. And that brings… — Martin Sorrell Copy Share Image
In that - and that is my personal view - Singapore delivers the most value, as they think about Formula One as… — Martin Sorrell Copy Share Image
In fact, if you were interested in a global platform there are only three sporting events: probably the most powerful - or… — Martin Sorrell Copy Share Image
If you are a driver of a team and have a certain set of sponsors, who is the target market for those… — Martin Sorrell Copy Share Image
If you look at the sponsorship yields, Formula One - because it happens every year - generates more sponsorship money for a… — Martin Sorrell Cycles Copy Share Image
There is much romanticism about Formula One of the past. Today it has to be more of a family sport, not less.… — Martin Sorrell Copy Share Image
Formula One gives a platform to companies like Rolex - and that's just in media space, watching television or reading newspapers, digital… — Martin Sorrell Attention Copy Share Image
When I think back to 2005, the fast growth markets - what we call the fast growth markets - were probably ten… — Martin Sorrell Business Copy Share Image
![“In the Ridley Scott film 'The Martian' you can do that [virtually driving car]. I have lifted off in the space craft from the surface of Mars, walked in space and looked down into deep space and got terrified, with the headphones and the goggles.” quote by Martin Sorrell](https://sms4smile.com/q/img-quotes/2a1/martin-sorrell-10724_can-do_in-the-ridley-scott-film-the-martian-you_1568686.jpg)
![“I recently interviewed Bernie Ecclestone in London. He had a go at women, said [Vladimir] Putin should be running Europe and so on. He enjoys it - he's been doing it for such a long time. He has an entrenched position. The truth be known, he is unique, right?” quote by Martin Sorrell](https://sms4smile.com/q/img-quotes/3c2/martin-sorrell-10724_enjoy_i-recently-interviewed-bernie-ecclestone_1411670.png)
![“[Formula One racing] will be very different - as the technology will be very different and that will make fans consume it in a completely different way. I said before that I believe that Virtual Reality will hit it big time.” quote by Martin Sorrell](https://sms4smile.com/q/img-quotes/0f7/martin-sorrell-10724_believe_formula-one-racing-will-be-very-differen_2580361.png)
![“I remember that Jackie [Stewart] was the first driver wearing flameproof underwear! What it definitely was: it was much more flamboyant. But that doesn't really make it better in my point of view.” quote by Martin Sorrell](https://sms4smile.com/q/img-quotes/6e3/martin-sorrell-10724_drivers_i-remember-that-jackie-stewart-was-the-f_169510.png)
![“[Formula One] is entertainment and it competes with other entertainments - and not with other racing formats. It competes with people's time on a weekend. So you have to deliver.” quote by Martin Sorrell](https://sms4smile.com/q/img-quotes/cec/martin-sorrell-10724_entertainment_formula-one-is-entertainment-and-it-comp_1823404.png)
![“In fact, if you were interested in a global platform there are only three sporting events: probably the most powerful - or equally powerful [to F1] - are the World Cup and the Olympics, and then Formula One. And there it gets interesting.” quote by Martin Sorrell](https://sms4smile.com/q/img-quotes/b0c/martin-sorrell-10724_cups_in-fact-if-you-were-interested-in-a-glob_1216382.png)
