Monaco was my first race of the season and I spoke with a number of people and all seemed to be very… — Martin Sorrell Copy Share Image
Virtual Reality for Formula One could be fantastic - driving the car! — Martin Sorrell Copy Share Image
Formula One is not just multinationals. It's also about national players wanting to get global coverage. — Martin Sorrell Copy Share Image
The world is changing. And a lot of people in Formula One are starting to understand this. — Martin Sorrell Copy Share Image
What still amuses me a bit is that in F1 people see the race basically on TV screens. But I am sure… — Martin Sorrell Copy Share Image
F1 is exciting, its values are attractive and it could be an even better family sport. — Martin Sorrell Copy Share Image
One of the reasons why they are optimistic is that there is more competition. Red Bull has become more competitive, the races… — Martin Sorrell Copy Share Image
What you want to see [in Formula One] is a highly competitive sport - and the more equal it is the more… — Martin Sorrell Copy Share Image
[Formula One racing looking after Jackie Stewart in 1968] was not so intense and, yes, it was much more dangerous - what… — Martin Sorrell Copy Share Image
If you run a country and want to put it on the global map you don't have so many choices. You can… — Martin Sorrell Copy Share Image
[Formula One racing] will be very different - as the technology will be very different and that will make fans consume it… — Martin Sorrell Copy Share Image
[Formula One] is entertainment and it competes with other entertainments - and not with other racing formats. It competes with people's time… — Martin Sorrell Copy Share Image
Formula One does very well. It is a very interesting asset. Could it be run in a different way? Sure it could… — Martin Sorrell Copy Share Image
You could think about Vietnam and at some point in time about Nigeria. And then you head to South America: Argentina, Columbia,… — Martin Sorrell Copy Share Image
And there are some - Bernie [Ecclestone] and others - who are embracing new technologies. When Sky UK started to broadcast there… — Martin Sorrell Copy Share Image
The fast growing markets - the BRICS and Next Eleven - are the key. The next billion consumers are not going to… — Martin Sorrell Copy Share Image
Bernie [Ecclestone] has not been shy to say one or two controversial things. The last person in the UK who described his… — Martin Sorrell Copy Share Image
When you have two people challenge for the same job and you keep them both and call them co-CEOs, or the whole… — Martin Sorrell Copy Share Image
Just take the lack of presence of F1 in the United States. In theory - and logically - you would have an… — Martin Sorrell Copy Share Image
There is much romanticism about Formula One of the past. Today it has to be more of a family sport, not less.… — Martin Sorrell Copy Share Image
Formula One gives a platform to companies like Rolex - and that's just in media space, watching television or reading newspapers, digital… — Martin Sorrell Copy Share Image
In fact, if you were interested in a global platform there are only three sporting events: probably the most powerful - or… — Martin Sorrell Copy Share Image
If you are a driver of a team and have a certain set of sponsors, who is the target market for those… — Martin Sorrell Copy Share Image
If you look at the sponsorship yields, Formula One - because it happens every year - generates more sponsorship money for a… — Martin Sorrell Copy Share Image
If I were to be super critical, I would say Formula One is too tactical and not strategic enough. And that brings… — Martin Sorrell Copy Share Image
In that - and that is my personal view - Singapore delivers the most value, as they think about Formula One as… — Martin Sorrell Copy Share Image
F1 is a fight for people's time. There are millions of options today for how to spend it. That is probably the… — Martin Sorrell Copy Share Image
I'm in a business where there's complete anarchy. You can't control it - you can only react to it. The control that people traditionally… — Martin Sorrell Copy Share
It doesn't make much sense and it's nil premium. They're going to have co-CEOs...which is a very uncomfortable structure. — Martin Sorrell Copy Share
I remember that Jackie [Stewart] was the first driver wearing flameproof underwear! What it definitely was: it was much more flamboyant. But that doesn't… — Martin Sorrell Copy Share
In the 19th century China dominated the manufacture of porcelain. Then European factories discovered a cheaper method of making pottery of equal quality, demolishing… — Martin Sorrell Copy Share
F1 is a fight for people's time. There are millions of options today for how to spend it. That is probably the biggest difference… — Martin Sorrell Copy Share
You could think about Vietnam and at some point in time about Nigeria. And then you head to South America: Argentina, Columbia, Peru. Probably… — Martin Sorrell Copy Share
If you run a country and want to put it on the global map you don't have so many choices. You can get the… — Martin Sorrell Copy Share
If you pay 50 million for something, you probably pay another 50 to 100 million to activate it. And the more you spend, the… — Martin Sorrell Copy Share
F1 is exciting, its values are attractive and it could be an even better family sport. — Martin Sorrell Copy Share
The world is changing. And a lot of people in Formula One are starting to understand this. — Martin Sorrell Copy Share
I interviewed Kim Kardashian recently and had a conversation with her mother. A lot of people have various thoughts about Kim Kardashian, her mother… — Martin Sorrell Copy Share
That is again a romantic notion: the hero. I think people enjoy a much more levelled playing field where you have the ability for… — Martin Sorrell Copy Share
Why not look at Indonesia? It will be the third biggest country in the world in population in 25 years' time - after India… — Martin Sorrell Copy Share
Think through whom you are trying to reach. Tailor what you do and how you do it to appeal to those communities. — Martin Sorrell Copy Share
There is much romanticism about Formula One of the past. Today it has to be more of a family sport, not less. It is… — Martin Sorrell Copy Share
![“What you want to see [in Formula One] is a highly competitive sport - and the more equal it is the more exciting it is... the more volatile in the sense of results. If you have just one winner continuously it dulls the enthusiasm.” quote by Martin Sorrell](https://sms4smile.com/q/img-quotes/128/martin-sorrell-10724_competitive_what-you-want-to-see-in-formula-one-is-a_1222705.jpg)
![“[Formula One racing looking after Jackie Stewart in 1968] was not so intense and, yes, it was much more dangerous - what was definitely different back then was the level of safety.” quote by Martin Sorrell](https://sms4smile.com/q/img-quotes/3ea/martin-sorrell-10724_dangerous_formula-one-racing-looking-after-jackie_1705697.png)
![“[Formula One racing] will be very different - as the technology will be very different and that will make fans consume it in a completely different way. I said before that I believe that Virtual Reality will hit it big time.” quote by Martin Sorrell](https://sms4smile.com/q/img-quotes/0f7/martin-sorrell-10724_believe_formula-one-racing-will-be-very-differen_2580361.png)
![“[Formula One] is entertainment and it competes with other entertainments - and not with other racing formats. It competes with people's time on a weekend. So you have to deliver.” quote by Martin Sorrell](https://sms4smile.com/q/img-quotes/cec/martin-sorrell-10724_entertainment_formula-one-is-entertainment-and-it-comp_1823404.png)
![“And there are some - Bernie [Ecclestone] and others - who are embracing new technologies. When Sky UK started to broadcast there was an argument that audience would come down because it is pay TV. But the actual quality of the production and the use of technology and the engagement of the viewer…” quote by Martin Sorrell](https://sms4smile.com/q/img-quotes/98d/martin-sorrell-10724_argument_and-there-are-some-bernie-ecclestone-and_3108315.jpg)
![“Bernie [Ecclestone] has not been shy to say one or two controversial things. The last person in the UK who described his product as being crap in public was one Gerald Ratner - and he was gone immediately. But not Bernie! What it tells you is that the demand for live sporting rights, the demand…” quote by Martin Sorrell](https://sms4smile.com/q/img-quotes/e7b/martin-sorrell-10724_brushes_bernie-ecclestone-has-not-been-shy-to-sa_1942947.jpg)
![“When you have two people challenge for the same job and you keep them both and call them co-CEOs, or the whole fiasco of a 'merger of equals'... there is no such a thing. So if there should be dreams of dual leadership, the chances of success are limited. But Bernie [Ecclestone] is still at the…” quote by Martin Sorrell](https://sms4smile.com/q/img-quotes/673/martin-sorrell-10724_ceo_when-you-have-two-people-challenge-for-t_1044616.jpg)
![“In fact, if you were interested in a global platform there are only three sporting events: probably the most powerful - or equally powerful [to F1] - are the World Cup and the Olympics, and then Formula One. And there it gets interesting.” quote by Martin Sorrell](https://sms4smile.com/q/img-quotes/b0c/martin-sorrell-10724_cups_in-fact-if-you-were-interested-in-a-glob_1216382.png)
