And there are some - Bernie [Ecclestone] and others - who…
![“And there are some - Bernie [Ecclestone] and others - who are embracing new technologies. When Sky UK started to broadcast there was an argument that audience would come down because it is pay TV. But the actual quality of the production and the use of technology and the engagement of the viewer…” quote by Martin Sorrell](https://sms4smile.com/q/img-quotes/98d/martin-sorrell-10724_argument_and-there-are-some-bernie-ecclestone-and_3108315.jpg)
“And there are some - Bernie [Ecclestone] and others - who are embracing new technologies. When Sky UK started to broadcast there was an argument that audience would come down because it is pay TV. But the actual quality of the production and the use of technology and the engagement of the viewer is much better than it ever was. The product is simply better.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Adoption of new tech improves production quality, outweighing concerns about pay‑TV audience loss.
In simple terms: Tech upgrades boost quality, making pay‑TV appealing.
Key Takeaway
Invest in technology to enhance viewer experience.
Themes
innovation
media quality
consumer behavior
Mood
analytical
optimistic
Type
strategic
thoughtful
When to use this quote
- launching new channels
- advertising strategies
- content investment
Key Concepts
technology adoption
production standards
Questions to Reflect On
- How can you ensure quality upgrades don’t exclude viewers?
- What balance between cost and quality is optimal?
A Different Perspective
Higher costs may limit access for some audiences.