Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive. — Edward de Bono Business Copy Share Image
I know it aches, how your heart it breaks. You can only take so much. Walk on. — Edward de Bono Copy Share Image
If you do not design the future, someone or something else will design it for you. — Edward de Bono Design Copy Share Image
Once a new idea springs into existence, it cannot be unthought. There is a sense of immortality in a new idea. — Edward de Bono Death Copy Share Image
A characteristic of intuitive solutions and new ideas is that of being obvious once they are discovered. — Edward de Bono Copy Share Image
Creativity can be learned like basketball, which does not mean we will all be NBA stars. — Edward de Bono Basketball Copy Share Image
“Simplicity before understanding is simplistic; simplicity after understanding is simple. - Edward De Bono” — Edward De Bono Learning Copy Share Image
I think there is a danger with young people of being dependent in the sense that they don't acquire any identity or… — Edward de Bono Copy Share Image
The concept of logical thinking is selection and this is brought about by the processes of acceptance and rejection. Rejection is the… — Edward de Bono Acceptance Copy Share Image
Unfortunately, our existing traditional thinking habits insist that you must attack something and show it to be bad before you can suggest… — Edward de Bono Copy Share Image
“To cultivate a pleasure in being wrong sounds perverse, yet losing an argument means escaping from an old idea and the acquisition… — Edward De Bono Logic Copy Share Image
One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered… — Edward de Bono Copy Share Image
A person who knows all the answers, has an opinion on everything, has a certainty backed up by rational argument, has very… — Edward de Bono Copy Share Image
Analysis is simplifying, breaking down things into parts, picking out strands and elements. Analysis is comparing unknown things with things that are… — Edward de Bono Analysis Copy Share Image
It has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind… — Edward de Bono Attention Copy Share Image
“Democracy is an excellent way of ensuring that nothing much gets done. There are always interests that might get trampled upon [and… — Edward De Bono Democracy Copy Share Image
It's not enough to rage against the lie.. you've got to replace it with the truth. — Edward de Bono Action Copy Share Image
An idea that is developed and put into action is more important than an idea that exists only as an idea. — Edward de Bono Action Copy Share Image
It's always amazed me how little attention philosophers, psychologists, or anyone else actually has paid to humor. — Edward de Bono Copy Share Image
The winner is the chef who takes the same ingredients as everyone else and produces the best results. — Edward de Bono Business Copy Share Image
Possibilities play a much bigger role in thinking than most people believe. Without possibilities you cannot make progress. — Edward de Bono Copy Share Image
“No amount of excellence on the part of a computer can lead to the solution of a problem if the problem has… — Edward de Bono Computers Copy Share Image
Humor is probably the most significant characteristics of the human mind. Far more significant than reason. In fact, reason is actually a… — Edward de Bono Copy Share Image
Lateral thinking is concerned not with playing with the existing pieces but with seeking to change those very pieces. It is concerned… — Edward de Bono Change Copy Share Image
It wouldn't cost too much to change the rules of trade so that poor countries can work their way out of poverty.… — Edward de Bono Basics Copy Share Image
The vertical thinker says: 'I know what I am looking for.' The lateral thinker says: 'I am looking but I won't know… — Edward de Bono Copy Share Image
Being right is not too difficult. Your choose your perception. You select your information. You leave out what does not suit you.… — Edward de Bono Communication Copy Share Image
Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their… — Edward de Bono Ability Copy Share Image
On trade, our hypocrisy is at its most appalling. Trade reform isn't about charity, it's about justice, and this campaign, Trade Justice… — Edward de Bono Campaigns Copy Share Image
This new meta-system is very much in favor of the self, but a self that is based on a proper sense of… — Edward de Bono Copy Share Image
The solid wealth of insurance companies and the success of those who organsie gambling are some indication of the profits to be… — Edward de Bono Chance Copy Share Image
Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas.… — Edward de Bono Copy Share Image
Most people...are put off science because maths is the gateway and they can't handle it. What we should be teaching is operational… — Edward de Bono Education Copy Share Image
Western traditions of education have emphasized knowledge analysis, description and debate. They all have a part to play, but today there is… — Edward de Bono Analysis Copy Share Image
Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the… — Edward de Bono Action Copy Share Image
In a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment in history and then insist we continue… — Edward de Bono Copy Share Image
“When the positive revolution takes hold it will no longer be enough for politicians to gain points through attack or being negative.… — Edward De Bono Compassion Copy Share Image
Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you… — Edward de Bono Change Copy Share Image
This is not about charity, it's about justice... The war against terror is bound up in the war against poverty - I… — Edward de Bono Bounds Copy Share Image
We may have a perfectly adequate way of doing something, but that does not mean there cannot be a better way. So… — Edward de Bono Copy Share Image
![“Democracy is an excellent way of ensuring that nothing much gets done. There are always interests that might get trampled upon [and no elected politician would wish to make permanent enemies by trampling upon others' interests].” quote by Edward De Bono](https://sms4smile.com/q/img-quotes/d9d/edward-de-bono-2489_democracy_democracy-is-an-excellent-way-of-ensurin_2518854.png)
