Creativity and lateral thinking have exactly the same basis as humour. — Edward de Bono Copy Share Image
The effective thinker treats arrogance as the major sin of thinking. — Edward de Bono Arrogance Copy Share Image
Effectiveness without values is a tool without a purpose. — Edward de Bono Effectiveness Copy Share Image
Creativity gives hope that there can be a worthwhile idea. — Edward de Bono Creativity Copy Share Image
Our existing thinking habits are excellent, just as the rear wheels of a motor car are excellent, but not enough. — Edward de Bono Copy Share Image
What the joke displays is a switch in perception. This is important in changing the way we think. — Edward de Bono Comedy Copy Share Image
“In 80% of Socrates' dialogues there was no constructive outcome. He saw his role as simply pointing out what was "wrong.” — Edward De Bono Communication Copy Share Image
They enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all. — Edward de Bono Copy Share Image
It is better to have enough ideas for some of them to be wrong, than to be always right by having no… — Edward de Bono Bad ass Copy Share Image
The purpose of art is to reflect new emerging values and to define the new heroes and heroines so that people can… — Edward de Bono Art Copy Share Image
There is no doubt that creativity is the most important human resource of all... — Edward de Bono Copy Share Image
We do not make very full value of the opportunities provided by technology because we prefer critical to constructive thinking, argument to… — Edward de Bono Argument Copy Share Image
“In real-life situations apparently logical lines of argument are often (not always) based on an inability to see alternative possibilities. In a… — Edward De Bono Argument Copy Share Image
There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and… — Edward de Bono Creativity Copy Share Image
Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be… — Edward de Bono Achievement Copy Share Image
There's a danger in the internet and social media. The notion that information is enough, that more and more information is enough,… — Edward de Bono Danger Copy Share Image
Some people drift along like a cork on a river, feeling that they cannot do anything except drift, moment to moment. This… — Edward de Bono Attitude Copy Share Image
The weapons of the positive revolution are not bullets and bombs but simple human perceptions. Bullets and bombs may offer physical power… — Edward de Bono Bombs Copy Share Image
Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things… — Edward de Bono Attention Copy Share Image
Unfortunately, our existing traditional thinking habits insist that you must attack something and show it to be bad before you can suggest… — Edward de Bono Copy Share Image
You cannot look in a new direction by looking harder in the same direction. — Edward de Bono Direction Copy Share Image
Humor is by far the most significant activity of the human brain. — Edward de Bono Brain Copy Share Image
Creativity makes life more fun and more interesting. — Edward de Bono Creative people Copy Share Image
The need to be right all the time is the biggest bar to new ideas. — Edward de Bono Ideas Copy Share Image
Creativity gives the possibility of some sort of achievement to everyone. — Edward de Bono Achievement Copy Share Image
The analysis of data will not by itself produce new ideas... — Edward de Bono Analysis Copy Share Image
The purpose of science is not to analyze or describe but to make useful models of the world. A model is useful… — Edward de Bono Copy Share Image
A myth is a fixed way of looking at the world which cannot be destroyed because, looked at through the myth, all… — Edward de Bono Atheism Copy Share Image
I'm tired of dreaming. I'm into doing at the moment. It's, like, let's only have goals that we can go after. — Edward de Bono Action Copy Share Image
Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity. — Edward de Bono Ambiguity Copy Share Image
