Edward de Bono

Mock the devil, and he will flee from thee.

— Edward de Bono

Logic will never change emotion or perception.

— Edward de Bono

You cannot dig a hole in a different place by digging the same hole deeper

— Edward de Bono

You can analyse the past, but you have to design the future

— Edward de Bono

“If you understand the system you can design appropriate action.”

— Edward De Bono

America is not just a country, it's an idea.

— Edward de Bono

The awful thing is that you can never be aware of what you are not aware of.

— Edward de Bono

If you wait for opportunities to occur, you will be one of the crowd.

— Edward de Bono

Creative thinking - in terms of idea creativity - is not a mystical talent. It is a skill that can be practised…

— Edward de Bono

Asking a question is the simplest way of focusing thinking...asking the right question may be the most important part of thinking.

— Edward de Bono

Teaching thinking for just five hours to unemployed youngsters increased employment 500 percent.

— Edward de Bono

Every valuable creative idea must always be logical in hindsight. If it were not, we would never be able to see its…

— Edward de Bono

We still seek to solve conflicts with 'judgement' instead of designing the way forwards.

— Edward de Bono

Unhappiness is best defined as the difference between our talents and our expectations.

— Edward de Bono

Simplicity before understanding is simplistic; simplicity after understanding is simple.

— Edward de Bono

Creativity is a great motivator because it mades people interested in what they are doing.

— Edward de Bono

It is well known that "problem avoidance" is an important part of problem solving. Instead of solving the problem you go upstream…

— Edward de Bono

Thinking is the ultimate human resource. Yet we can never be satisfied with our most important skill. No matter how good we…

— Edward de Bono

Child mortality since 2000 is down by 2.65 million a year. That's a rate of 7,256 children's lives saved each day. ...…

— Edward de Bono

I used to think that one day I'd be able to resolve the different drives I have in different directions, the tensions…

— Edward de Bono

Language is the biggest barrier to human progress because language is an encyclopedia of ignorance. Old perceptions are frozen into language and…

— Edward de Bono

A painter may be looking at the world in a way which is very different from everyone else. If he's a craftsman,…

— Edward de Bono

In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and…

— Edward de Bono

Complacency with our traditional judgement based thinking methods is not enough. Our existing thinking habits are excellent just as the rear wheel…

— Edward de Bono

(...) being right all the time acquires a huge importance in education, and there is this terror of being wrong. The ego…

— Edward de Bono

This is not about charity, it's about justice... The war against terror is bound up in the war against poverty - I…

— Edward de Bono

With vertical thinking one may look for different approaches until one finds a promising one. With lateral thinking one goes on generating…

— Edward de Bono

I'm in love with this country called "America." I'm a huge fan of America. I'm one of those annoying fans - you…

— Edward de Bono

America is an idea, but it's an idea that brings with it some baggage, like power brings responsibility. It's an idea that…

— Edward de Bono

Critical thinking does seem a superior sort of thinking because it seems as though the critic is actually going beyond the scope…

— Edward de Bono

One can think of a secretary actively operating a filing system, of a librarian actively cataloguing books, of a computer actively sorting…

— Edward de Bono

Explaining belief has alwayas been difficult. How do you explain a love and a logic at the heart of the universe when…

— Edward de Bono

The power of a car is separate from the way the car is driven.

— Edward de Bono

I think school is a place where thinking should be taught.

— Edward de Bono

The quality of our thinking will determine the quality of our future

— Edward de Bono

Complexity means distracted effort. Simplicity means focused effort.

— Edward de Bono

What is urgent will always take precedence over what is important.

— Edward de Bono

Don't criticise a hypothesis, come up with a better one.

— Edward de Bono

A good design is not a democratic consensus.

— Edward de Bono

Perception is real even when it is not reality.

— Edward de Bono