You can analyse the past, but you have to design the future — Edward de Bono Decision Copy Share Image
You cannot dig a hole in a different place by digging the same hole deeper — Edward de Bono Copy Share Image
The awful thing is that you can never be aware of what you are not aware of. — Edward de Bono Copy Share Image
If you wait for opportunities to occur, you will be one of the crowd. — Edward de Bono Copy Share Image
A myth is a fixed way of looking at the world which cannot be destroyed because, looked at through the myth, all… — Edward de Bono Atheism Copy Share Image
Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced. — Edward de Bono Ideas Copy Share Image
Sometimes the situation is only a problem because it is looked at in a certain subjective, negative, ungrateful way. — Edward de Bono Copy Share Image
Removing the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produce the first motor car. — Edward de Bono Copy Share Image
What the joke displays is a switch in perception. This is important in changing the way we think. — Edward de Bono Comedy Copy Share Image
“In 80% of Socrates' dialogues there was no constructive outcome. He saw his role as simply pointing out what was "wrong.” — Edward De Bono Communication Copy Share Image
The purpose of art is to reflect new emerging values and to define the new heroes and heroines so that people can… — Edward de Bono Art Copy Share Image
They enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all. — Edward de Bono Copy Share Image
Lateral thinking... is the process of using information to bring about creativity and insight restructuring. Lateral thinking can be learned, practised and… — Edward de Bono Copy Share Image
Some people are aware of another sort of thinking which... leads to those simple ideas that are obvious only after they have… — Edward de Bono Copy Share Image
The need to be right all the time is the biggest bar to new ideas. It is better to have enough ideas… — Edward De Bono New ideas Copy Share Image
Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be… — Edward de Bono Achievement Copy Share Image
There's a danger in the internet and social media. The notion that information is enough, that more and more information is enough,… — Edward de Bono Danger Copy Share Image
Some people drift along like a cork on a river, feeling that they cannot do anything except drift, moment to moment. This… — Edward de Bono Attitude Copy Share Image
The weapons of the positive revolution are not bullets and bombs but simple human perceptions. Bullets and bombs may offer physical power… — Edward de Bono Bombs Copy Share Image
Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things… — Edward de Bono Attention Copy Share Image
The analysis of data will not by itself produce new ideas... — Edward de Bono Analysis Copy Share Image
Humor is by far the most significant activity of the human brain. — Edward de Bono Brain Copy Share Image
Creativity makes life more fun and more interesting. — Edward de Bono Creative people Copy Share Image
The need to be right all the time is the biggest bar to new ideas. — Edward de Bono Ideas Copy Share Image
Creativity gives the possibility of some sort of achievement to everyone. — Edward de Bono Achievement Copy Share Image
Creativity gives hope that there can be a worthwhile idea. — Edward de Bono Creativity Copy Share Image
You cannot look in a new direction by looking harder in the same direction. — Edward de Bono Direction Copy Share Image
It is better to have enough ideas for some of them to be wrong, than to be always right by having no… — Edward de Bono Bad ass Copy Share Image
Creative thinking - in terms of idea creativity - is not a mystical talent. It is a skill that can be practised… — Edward de Bono Creative Copy Share Image
Asking a question is the simplest way of focusing thinking...asking the right question may be the most important part of thinking. — Edward de Bono Copy Share Image
Teaching thinking for just five hours to unemployed youngsters increased employment 500 percent. — Edward de Bono Education Copy Share Image