Daniel Kahneman

Often, the most enjoyable part of an activity is the anticipation.

— Daniel Kahneman

It doesn't take many observations to think you've spotted a trend, and it's probably not a trend at all.

— Daniel Kahneman

Money does not buy you happiness, but lack of money certainly buys you misery.

— Daniel Kahneman

“A bat and ball cost $1.10. The bat costs one dollar more than the ball. How much does the ball cost?”

— Daniel Kahneman

It was always assumed I would be a professor. I grew up thinking it.

— Daniel Kahneman

“An inability to be guided by a “healthy fear” of bad consequences is a disastrous flaw.”

— Daniel Kahneman

“In the competition with the inside view, the outside view doesn’t stand a chance.”

— Daniel Kahneman

When action is needed, optimism, even of the mildly delusional variety, may be a good thing.

— Daniel Kahneman

“the common admonition to “act calm and kind regardless of how you feel” is very good advice: you are likely to be…

— Daniel Kahneman

“Consumers have a hunger for a clear message about the determinants of success and failure in business, and they need stories that…

— Daniel Kahneman

“Your muscles tensed up, your blood pressure rose, and your heart rate increased. Someone looking closely at your eyes while you tackled…

— Daniel Kahneman

Intelligence is not only the ability to reason; it is also the ability to find relevant material in memory and to deploy…

— Daniel Kahneman

I would be wary of experts' intuition, except when they deal with something that they have dealt with a lot in the…

— Daniel Kahneman

“Plans are best-case scenarios. Let’s avoid anchoring on plans when we forecast actual outcomes. Thinking about ways the plan could go wrong…

— Daniel Kahneman

Divorced women, compared to married women, are less satisfied with their lives, which is not surprising. But they're actually more cheerful, when…

— Daniel Kahneman

“Mood evidently affects the operation of System 1: when we are uncomfortable and unhappy, we lose touch with our intuition.”

— Daniel Kahneman

People's mood is really determined primarily by their genetic make-up and personality, and in the second place by their immediate context, and…

— Daniel Kahneman

“When the handsome and confident speaker bounds onto the stage, for example, you can anticipate that the audience will judge his comments…

— Daniel Kahneman

“Social psychology comes into the picture here, because the answer that a truthful CFO would offer is plainly ridiculous. A CFO who…

— Daniel Kahneman

“Experts who acknowledge the full extent of their ignorance may expect to be replaced by more confident competitors, who are better able…

— Daniel Kahneman

“people are first depleted by a task in which they eat virtuous foods such as radishes and celery while resisting the temptation…

— Daniel Kahneman

“For example, students of policy have noted that the availability heuristic helps explain why some issues are highly salient in the public’s…

— Daniel Kahneman

“It is difficult to reconstruct what it was that took us years, long hours of discussion, endless exchanges of drafts and hundreds…

— Daniel Kahneman

“Philip Tetlock, a psychologist at the University of Pennsylvania, explored these so-called expert predictions in a landmark twenty-year study, which he published…

— Daniel Kahneman

“He labels his proposal the premortem. The procedure is simple: when the organization has almost come to an important decision but has…

— Daniel Kahneman

“Your moral feelings are attached to frames, to descriptions of reality rather than to reality itself. The message about the nature of…

— Daniel Kahneman

“Exaggerated Emotional Coherence (Halo Effect) If you like the president’s politics, you probably like his voice and his appearance as well. The…

— Daniel Kahneman

“Dawes observed that the complex statistical algorithm adds little or no value. One can do just as well by selecting a set…

— Daniel Kahneman

“When you are in a state of cognitive ease, you are probably in a good mood, like what you see, believe what…

— Daniel Kahneman

We were required to predict a soldier's performance in officer training and in combat, but we did so by evaluating his behavior…

— Daniel Kahneman

“We focus on our goal, anchor on our plan, and neglect relevant base rates, exposing ourselves to the planning fallacy. We focus…

— Daniel Kahneman

“The principle of independent judgments (and decorrelated errors) has immediate applications for the conduct of meetings, an activity in which executives in…

— Daniel Kahneman

“The ultimate test of an explanation is whether it would have made the event predictable in advance.”

— Daniel Kahneman

It's very easy for trusted companies to mislead naive customers, and life insurance companies are trusted.

— Daniel Kahneman

“Caring for people often takes the form of concern for the quality of their stories, not for their feelings.”

— Daniel Kahneman

“The world makes much less sense than you think. The coherence comes mostly from the way your mind works.”

— Daniel Kahneman

If there was one ubiquitous recommendation about marriage it was this: "Don't go to bed angry."

— Daniel Kahneman

Political columnists and sports pundits are rewarded for being overconfident.

— Daniel Kahneman

One of the major biases in risky decision making is optimism. Optimism is a source of high-risk thinking.

— Daniel Kahneman

“the influencing of an action by the idea—is known as the ideomotor effect.”

— Daniel Kahneman