The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100.… — Simon Mainwaring Copy Share Image
In the coming years, if not sooner, social media will become a powerful tool that consumers will aggressively use to influence business… — Simon Mainwaring Copy Share Image
A social contract is the way out of this dilemma for corporations that want to lead in the 21st century by showing… — Simon Mainwaring Copy Share Image
The United States is at a critical juncture in time. Our government is riddled with historic debt, and the limited resources of… — Simon Mainwaring Copy Share Image
However, it was the great 18th century social philosophers John Locke, Thomas Hobbes, and Jean-Jacques Rousseau who brought the concept of a… — Simon Mainwaring Copy Share Image
As a speaker, business leader or marketer of any type, the onus is now on each of us to become equally capable… — Simon Mainwaring Copy Share Image
There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media:… — Simon Mainwaring Copy Share Image
If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For… — Simon Mainwaring Copy Share Image
More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go… — Simon Mainwaring Copy Share Image
The framing of how we relate to each other within and across social media platforms will continue to become more sophisticated and… — Simon Mainwaring Copy Share Image
Ultimately, it's possible that social media platforms will be designed as templates that the users themselves customize in terms of the best… — Simon Mainwaring Copy Share Image
For decades, media companies have largely controlled the tools through which consumers were told what to buy, wear or think. Now consumers… — Simon Mainwaring Copy Share Image
Some critics have challenged what the return on investment is for engagement in social media. Others have complained that the metrics don't… — Simon Mainwaring Copy Share Image
If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its… — Simon Mainwaring Copy Share Image
The question remains: which brands will commit to creating a private sector pillar of social change, and which will become casualties of… — Simon Mainwaring Copy Share Image
In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on… — Simon Mainwaring Copy Share
The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change. — Simon Mainwaring Copy Share
Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus. — Simon Mainwaring Copy Share
Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify… — Simon Mainwaring Copy Share
The launch of Google+ apps sends a powerful signal - the personalized web has begun. What this means is that the way information is… — Simon Mainwaring Copy Share
Done correctly, everyone from individual speakers to large organizations can inspire citizens and customers to spread a message using their own social channels, and… — Simon Mainwaring Copy Share
Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves… — Simon Mainwaring Copy Share
No one doubts the enormity of the social challenges we face around the world but one critical element of our response must be the… — Simon Mainwaring Copy Share
The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who… — Simon Mainwaring Copy Share
Corporations, consumers, and citizens must begin acting in concert to create a powerful third pillar of social transformation if we hope to meet the… — Simon Mainwaring Copy Share
The theory of social contracts extends as far back as Plato. However, it was the great 18th century social philosophers John Locke, Thomas Hobbes,… — Simon Mainwaring Copy Share
Since most corporate competitors have the same problems with sustainability and social reputation, it's worth trying to solve them together. — Simon Mainwaring Copy Share
Social media is not about the exploitation of technology but service to community. — Simon Mainwaring Copy Share
It is time for corporate America to become 'the third pillar' of social change in our society, complementing the first two pillars of government… — Simon Mainwaring Copy Share
