Nike is a marketing-oriented company, and the product is our most important marketing tool — Phil Knight Copy Share Image
We used to think that everything started in the lab. Now we realize that everything spins off the consumer. — Phil Knight Copy Share Image
“I don’t know how long after that day I discovered the Aristophanes play, set in the Temple of Nike, in which the… — Phil Knight Copy Share Image
A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message… — Phil Knight Copy Share Image
It doesn't matter how many people you offend, as long as you're getting your message to your consumers. I say to those… — Phil Knight Copy Share Image
A shoe dog is somebody that really loves shoes, and that was me. I was a runner... that became important to me, and it's… — Phil Knight Copy Share
“what I knew that morning in March 1977 as we settled around the conference table. I wasn’t even sure how these guys reached us,… — Phil Knight Copy Share
“When you make something, when you improve something, when you deliver something, when you add some service or product to the lives of strangers… — Phil Knight Copy Share
“It’s possible that we were never closer, maybe because our relationship had been reduced to its primal essence. He was my dad, I was… — Phil Knight Copy Share
“Oneness—in some way, shape, or form, it’s what every person I’ve ever met has been seeking.” — Phil Knight Copy Share
We wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up… — Phil Knight Copy Share
“You tell yourself that you’re running toward some goal, chasing some rush, but really you run because the alternative, stopping, scares you to death.… — Phil Knight Copy Share
