what I knew that morning in March 1977 as we settled…

““what I knew that morning in March 1977 as we settled around the conference table. I wasn’t even sure how these guys reached us, or how they’d arranged this meeting. “Okay, fellas,” I said, “what’ve you got?” It was a beautiful day, I remember. The light outside the room was a buttery pale yellow, and the sky was blue for the first time in months, so I was distracted, a little spring feverish, as Rudy leaned his weight on the edge of the conference table and smiled. “Mr. Knight, we’ve come up with a way to inject . . . air . . . into a running shoe.” I frowned and dropped my pencil. “Why?” I said. “For greater cushioning,” he said. “For greater support. For the ride of a lifetime.” I stared. “You’re kidding me, right?” I’d heard a lot of silliness from a lot of different people in the shoe business, but this. Oh. Brother. Rudy handed me a pair of soles that looked as if they’d been teleported from the twenty-second century. Big, clunky, they were clear thick plastic and inside were—bubbles? I turned them over. “Bubbles?” I said. “Pressurized air bags,” he said. I set down the soles and gave Rudy a closer look, a full head-to-toe. Six-three, lanky, with unruly dark hair, bottle-bottom glasses, a lopsided grin, and a severe vitamin D deficiency, I thought. Not enough sunshine. Or else a long-lost member of the Addams Family. He saw me appraising him, saw my skepticism, and wasn’t the least fazed. He walked to the blackboard, picked up a piece of chalk, and began writing numbers, symbols, equations. He explained at some length why an air shoe would work, why it would never go flat, why it was the Next Big Thing. When he finished I stared at the blackboard. As a trained accountant I’d spent a good part of my life looking at blackboards, but this Rudy fella’s scribbles were something else. Indecipherable.””

— Phil Knight