Quote by Zoe McKey

A principle isn't a principle until it costs you something.

— William Bernbach

It's not a principle unless it costs you something.

— Tobias Lutke

“On principle' one can do anything and what one does is, fundamentally, a matter of indifference, just as a man's life remains insignificant even…

— Søren Kierkegaard

“Life is planned with one principle objective to make you do all the particular things you particularly don't want to do.”

— Mark Twain

“A thing of worth is what it can do for you, not what you choose to pay for it.”

— John Ruskin

This I consider to be a valuable principle in life: Do no thing in excess.

— Terence

Principles don't mean anything until they cost you something.

— Laura Schlessinger

“There's nothing wrong with giving up all your principles for a suitable financial reward. It is indeed the basis of our society.”

— Manny Rayner

“I have this principle about money that overrides my other life rules,” he said. “Do what people are willing to pay for.”

— Cal Newport

“If principle is only defended when there’s nothing at stake, then it is probably not much of a principle after all.”

— Jeff Flake

“I can do just about anything if I choose to make it a high enough priority and devote enough time, money, and energy to…

— Richard Brodie

“Principle 1: By setting limitations, we must choose the essential. So in everything you do, learn to set limitations.   Principle 2: By choosing…

— Leo Babauta