Achieve Quote by Yohji Yamamoto
“I want to achieve anti-fashion through fashion. That's why I'm always heading in my own direction, in parallel to fashion.”
About This Quote
Source Interview: Fashion designer interview, date unknown
The designer seeks to create anti-fashion by moving independently of mainstream trends, forging a unique path.
In simple terms: Create fashion that opposes fashion trends.
Pursue independent, unconventional style.
Themes
Mood
Type
When to use this quote
- design process
- brand identity development
- personal style expression
Key Concepts
Questions to Reflect On
- How can anti-fashion be commercially viable?
- What defines anti-fashion?
Going against trends may limit commercial success.