““For example, nowadays Shakespeare is identified with all that is lofty and high brown about culture. However, on May 10, 1849, what is now known as the Astor Place Riots took place, and 25 people died over (among other things, of course) the issue of who was the best Shakespearean actor, the American Edwin Forrest of the English William Charles Macready. It would be foolish to try to paint current appraisals and reactions to Shakespeare and that riot as "effects" to Shakespeare. That is, however, what is done when talking about "media effects.””
