Behavior Quote by William Mougayar

Tokens should not be listed before the start of the operations on the network, platform, or application. This is where many ICO's seem to…

— William Mougayar

It doesn't always make sense to have a token on the blockchain that is both useful and represents ownership - it has to be…

— Olaf Carlson-Wee

I'm looking forward to seeing more ICO projects provide increased clarity about the performance metrics expectations they plan to exhibit during their future adult…

— William Mougayar

We should assume that the end product can be switched off by any consumer who is offended or frightened by it.

— Richard King

User habits are a competitive advantage. Products that change customer routines are less susceptible to attacks from other companies.

— Nir Eyal

“Unfortunately, too many companies build their products betting users will do what they make them do instead of letting them do what they want…

— Nir Eyal

“Users who continually find value in a product are more likely to tell their friends about it. Frequent usage creates more opportunities to encourage…

— Nir Eyal

The overall campaign launch is designed to break through the clutter and reach out to consumers. At the end of the day, consumers are…

— Chris Matthews

“Before users create the mental associations that activate their automatic behaviors, they must first invest in the product.”

— Nir Eyal

As the owner, you have to look into the mind of the customer and see and feel how their relationship to your product works…

— Michael Gerber

Businesses have to make gestures that go beyond words. Persuasion no longer works.

— John Gerzema

I had this a-ha moment of, 'I have got to engage with the consumer directly and get them to fall in love with the…

— Kendra Scott