Critical Quote by William McDonough
“I see that idea that we need a new form as something critical. I mean, we do need to invent and not be benchmarking all the time. That's important to me.”
About This Quote
Source Interview: Sustainable Design Conversation, William McDonough, 2018
The speaker argues that society must move beyond merely copying existing models and instead create innovative forms, emphasizing the importance of invention over constant benchmarking.
In simple terms: Innovation requires new forms, not endless copying.
Key Takeaway
Prioritize creation over comparison.
Themes
design
innovation
creativity
sustainability
Mood
inspirational
forward-looking
Type
motivational
strategic
When to use this quote
- product development
- urban planning
- policy making
- educational curricula
Key Concepts
inventive thinking
benchmarking critique
design thinking
Questions to Reflect On
- What new forms could address current challenges?
- How can we balance learning from the past with inventing the future?
A Different Perspective
It may downplay the value of learning from existing successes.
![“You need that same creative force that exists in a building like Disney [Walt Disney Concert Hall] to actually tackle that most prosaic of problems.” quote by William McDonough](https://sms4smile.com/quotes/img-quotes/a98/william-mcdonough-10055_building_you-need-that-same-creative-force-that-e_157070.jpg)
