Be good Quote by William McDonough
“Here's where redesign begins in earnest, where we stop trying to be less bad and we start figuring out how to be good.”
About This Quote
Source Book: Cradle to Cradle, 2002
Advocates moving from minimizing harm to actively creating positive impact in design.
In simple terms: Shift from being less bad to being good.
Key Takeaway
Design for positive impact.
Themes
sustainability
design ethics
innovation
Mood
inspirational
optimistic
Type
philosophical
advice
When to use this quote
- product development
- urban planning
- corporate strategy
Key Concepts
circular economy
regenerative design
Questions to Reflect On
- What does “being good” look like in your work?
- How can you measure positive impact?
A Different Perspective
Changing habits can be costly.
![“You need that same creative force that exists in a building like Disney [Walt Disney Concert Hall] to actually tackle that most prosaic of problems.” quote by William McDonough](https://sms4smile.com/quotes/img-quotes/a98/william-mcdonough-10055_building_you-need-that-same-creative-force-that-e_157070.jpg)
