““Just as music is a natural way to empathy, music can also be a way to open you to compassion. Have you ever felt your inner strings being tugged when a musical score is introduced at a critical point in a movie, depicting the suffering of someone else? Charities do well when they are able to shortcut to our compassion with the right music in their advertisements. They do well by getting you to resonate to their tune, and then ask you to own their problems with them.””
