Logic Quote by Will Durant
““Hence the uselessness of logic: no one ever convinced anybody by logic; and even logicians use logic only as a source of income. To convince a man, you must appeal to his self-interest, his desires, his will.””
About This Quote
Logic alone fails to persuade; people respond to personal motives and desires rather than abstract reasoning.
In simple terms: Persuasion hinges on self‑interest, not logic.
Key Takeaway
Appeal to desire, not argument.
Themes
Persuasion
Human motivation
Logic vs emotion
Rhetoric
Self‑interest
Mood
Strategic
Analytical
Motivational
Type
aphilosophical
Practical
When to use this quote
- Negotiations
- Marketing pitches
- Political speeches
- Personal relationships
- Leadership coaching
Key Concepts
Motivation
Cognitive bias
Communication
Practical Applications
- Crafting persuasive messages
- Designing influence strategies
Questions to Reflect On
- What drives a person's decisions more: logic or desire?
- How can you balance ethical appeal with self‑interest?
![“Just between you and me, shouldn’t the World Bank be encouraging MORE migration of the dirty industries to the LDCs [Less Developed Countries]?... I think the economic logic behind dumping a load of toxic waste in the lowest wage country is impeccable and we should face up to that... I’ve always…” quote by Lawrence Summers](https://sms4smile.com/quotes/img-quotes/ac4/lawrence-summers-16940_air_just-between-you-and-me-shouldn-t-the-wo_4703.jpg)
