Advantage Quote by Warren Buffett
“The key to investing is not assessing how much an industry is going to affect society, or how much it will grow, but rather determining the competitive advantage of any given company and, above all, the durability of that advantage.”
About This Quote
Source Letter: Berkshire Hathaway Annual Shareholder Letter, 2008
Investing should focus on a company's durable competitive edge, not just industry trends or growth rates.
In simple terms: Invest in companies with lasting advantages, not just market hype.
Identify and prioritize durable competitive advantages.
Themes
Mood
Type
When to use this quote
- portfolio management
- business evaluation
- financial planning
Key Concepts
Questions to Reflect On
- How can you assess a company's moat?
- What signs indicate a weakening advantage?
Durable advantages can erode over time; vigilance needed.