““When Jobs was losing his footing at Apple in the summer of 1985, he went for a walk with Alan Kay, who had been at Xerox PARC and was then an Apple Fellow. Kay knew that Jobs was interested in the intersection of creativity and technology, so he suggested they go see a friend of his, Ed Catmull, who was running the computer division of George Lucas’s film studio. They rented a limo and rode up to Marin County to the edge of Lucas’s Skywalker Ranch, where Catmull and his little computer division were based. “I was blown away, and I came back and tried to convince Sculley to buy it for Apple,” Jobs recalled. “But the folks running Apple weren’t interested, and they were busy kicking me out anyway.””
![“I don't think Steve [Jobs] started Apple as a scam. But he understood early on the power of marketing. The idea of the computer as a bicycle for the human mind - I think that was something he believed.” quote by Alex Gibney](https://sms4smile.com/quotes/img-quotes/3c0/alex-gibney-7495_apples_i-don-t-think-steve-jobs-started-apple-a_1785708.jpg)
![“There is a Steve [Jobs] that Apple would like to actually present to the public. They have a character, Steve, and they want to keep that story going. And it's very important that writers challenge that occasionally and not just trust their parent companies to tell them.” quote by Danny Boyle](https://sms4smile.com/quotes/img-quotes/737/danny-boyle-3499_apples_there-is-a-steve-jobs-that-apple-would-l_2042804.jpg)
![“George [Lucas] wanted to know whether we'd be interested. He did say that if we didn't want to do it, they wouldn't cast another actor in our parts - they would write us out,” quote by Mark Hamill](https://sms4smile.com/quotes/img-quotes/511/mark-hamill-16022_actors_george-lucas-wanted-to-know-whether-we-d_511823.jpg)
