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Bells Quote by Walter Isaacson

“On the day he unveiled the Macintosh, a reporter from Popular Science asked Jobs what type of market research he had done. Jobs responded by scoffing, "Did Alexander Graham Bell do any market research before he invented the telephone?” quote by Walter Isaacson
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“On the day he unveiled the Macintosh, a reporter from Popular Science asked Jobs what type of market research he had done. Jobs responded by scoffing, "Did Alexander Graham Bell do any market research before he invented the telephone?”

Walter Isaacson

About This Quote

Source Interview: Walter Isaacson Biography, 2011

Jobs argues that breakthrough inventions precede market research; intuition and vision drive innovation more than data.

In simple terms: Great ideas come before market studies.

Key Takeaway

Trust intuition over data.

Themes

innovation vision entrepreneurship

Mood

determined confident

Type

motivational historical

When to use this quote

  • product launch
  • startup
  • R&D

Key Concepts

disruption intuition risk

Questions to Reflect On

  • Do you rely on data or intuition?
  • When should you ignore market feedback?
A Different Perspective

Market research can miss transformative possibilities.

3.6 out of 5 (8 ratings)

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