Audience Quote by Vivian Schiller
“One thing that is wrongly hyped is social media For many media organizations, they think it of it as distribution, and yes it's good for that. What's missing is the power of social media for engagement with the audience and for newsgathering.”
About This Quote
Source Interview: Media Futures Panel, 2022
Social media is overvalued for distribution, but its true strength lies in audience engagement and newsgathering.
In simple terms: Social media excels at engagement, not just distribution.
Key Takeaway
Leverage social media for deeper audience connection.
Themes
media
engagement
newsgathering
digital strategy
Mood
insightful
pragmatic
Type
media
strategic
When to use this quote
- newsrooms
- marketing campaigns
Key Concepts
audience interaction
information gathering
Questions to Reflect On
- How can newsrooms balance distribution and engagement?
- What tools enhance audience interaction?
A Different Perspective
Risk of overreliance on platforms.
![“Human society is not a machine, and it must not be made such, even in the economic field… Access to employment [shall not be] made to depend on registration in certain parties or in organization which deal with the distribution of employment… It is necessary that humanity turn its gaze toward the…” quote by Pope Pius XII](https://sms4smile.com/quotes/img-quotes/a5c/pope-pius-xii-10088_access_human-society-is-not-a-machine-and-it-mu_80908.jpg)
