Exit Quote by Tom Perkins
“Most of the people who get off at our exit get off by mistake. They thought it was Exit 57.”
About This Quote
Source Interview: Business Insights with Tom Perkins, 2005
Many commuters mistakenly exit at the wrong stop, thinking it’s Exit 57, highlighting human error in navigation.
In simple terms: People often take the wrong exit due to confusion.
Key Takeaway
Provide clear signage to reduce mistakes.
Themes
mistake
navigation
human error
commuting
Mood
practical
observational
Type
business
urban planning
When to use this quote
- airport terminals
- shopping malls
- public transit
- roadway design
Key Concepts
cognitive bias
information design
urban planning
behavioral economics
Questions to Reflect On
- Why do people trust incorrect cues?
- How can design improve wayfinding?
A Different Perspective
Signage may not address deeper confusion causes.
