““THE DANGER OF NOT CONTEXTUALIZING (OR OF THINKING YOU AREN’T) All gospel ministry and communication are already heavily adapted to a particular culture. So it is important to do contextualization consciously. If we never deliberately think through ways to rightly contextualize gospel ministry to a new culture, we will unconsciously be deeply contextualized to some other culture. Our gospel ministry will be both overadapted to our own culture and underadapted to new cultures at once, which ultimately leads to a distortion of the Christian message.23””
![“24 A few pages later, Delbanco writes the following: [Alexis de] Tocqueville’s detection of a “strange melancholy in the midst of abundance” has a special salience today — because while we have gotten very good at deconstructing old stories (the religion that was the subject of my first chapter…” quote by Timothy Keller](https://sms4smile.com/quotes/img-quotes/85a/timothy-keller-240_sad_24-a-few-pages-later-delbanco-writes-the_25320.jpg)
