““the basic form of this every-member gospel ministry is the same: • Organic. It happens spontaneously, outside of the church’s organized programs (even though it occasionally makes use of formal programs). • Relational. It is done in the context of informal personal relationships. • Word deploying. It prayerfully brings the Bible and gospel into connection with people’s lives. • Active, not passive. Each person assumes personal responsibility for being a producer rather than just a consumer of ministry; for example, even though Fred continues to come to the small group as he always has, his mind-set has changed.””