Quote by Tim Wu

“We can’t jump off bridges anymore because our iPhones will get ruined. We can’t take skinny dips in the ocean because there’s no service…

— Jeremy Glass

“We consume indie music and films, and generate our own online content. We “think different” (even if we got the idea from Apple Computer’s…

— Susan Cain

“Steve’s talked about the goal of Apple, and the goal of Apple is not to make money but to make really nice products, really…

— Adam Lashinsky

Part of the film business is, if you want an apple, you buy an apple.

— Jeffrey Jones

“If Apple is going to succeed, he told me, we’re going to win on innovation. And you can’t win on innovation unless you have…

— Walter Isaacson

I'm speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers…

— Tim Cook

Apple has lost a visionary and creative genius, and the world has lost an amazing human being.

— Tim Cook

Apple has a passion to deliver the most amazing, innovative - and, in fact, I got criticized because in "Win," there are at least…

— Frank Luntz

“nowadays sound embarrassing. Jobs wanted Apple “to become a wonderful consumer products company,” Sculley wrote. “This was a lunatic plan. . . . Apple…

— Walter Isaacson

“Jobs and Clow agreed that Apple was one of the great brands of the world, probably in the top five based on emotional appeal,…

— Walter Isaacson

“More than that, the iPod became the essence of everything Apple was destined to be: poetry connected to engineering, arts and creativity intersecting with…

— Walter Isaacson

People who look at Apple's success and think we look at it as, 'Okay, great, we're done,' don't appreciate what's really going on here.

— Craig Federighi