Air Quote by Tim Lebbon
“There's no denying that the way horror has been packaged in the past has done it no favours. Lurid black covers adorned with skulls, corpses crawling with insects and scantily clad maidens being chewed into by vampires -- all good clean fun, but it doesn't do much to give the genre an air of respectability or seriousness to the casual browser.”
About This Quote
Source Interview: The Evolution of Horror, Tim Lebbon, 2015
Horror’s sensational packaging undermines its artistic credibility, limiting audience respect.
In simple terms: Flashy covers hurt horror’s seriousness.
Key Takeaway
Seek depth over shock value.
Themes
horror
media
culture
branding
seriousness
Mood
critical
analytical
Type
cultural
industry
When to use this quote
- bookstore displays
- film posters
- online thumbnails
- genre festivals
- critical reviews
Key Concepts
genre perception
marketing
aesthetic value
Questions to Reflect On
- What could make horror feel more respectable?
- How does packaging influence your genre expectations?
A Different Perspective
Commercial tactics can attract but also alienate serious readers.
![“Convenient though it would be if it were true, Mozilla [Netscape 1.0] is not big because it's full of useless crap. Mozilla is big because your needs are big. Your needs are big because the Internet is big. There are lots of small, lean web browsers out there that, incidentally, do almost nothing…” quote by Jamie Zawinski](https://sms4smile.com/quotes/img-quotes/f72/jamie-zawinski-16110_bigs_convenient-though-it-would-be-if-it-were_523414.jpg)
![“Just between you and me, shouldn’t the World Bank be encouraging MORE migration of the dirty industries to the LDCs [Less Developed Countries]?... I think the economic logic behind dumping a load of toxic waste in the lowest wage country is impeccable and we should face up to that... I’ve always…” quote by Lawrence Summers](https://sms4smile.com/quotes/img-quotes/ac4/lawrence-summers-16940_air_just-between-you-and-me-shouldn-t-the-wo_4703.jpg)
![“[A]s you partake of the world's bill of fare, that's darned good advice to follow. Do a lot of spitting out the hot air. And be careful what you swallow.” quote by Dr. Seuss](https://sms4smile.com/quotes/img-quotes/da8/dr-seuss-1224_advice_a-s-you-partake-of-the-world-s-bill-of-f_6806.jpg)