Designer Quote by Tim Gunn
“I've had my own moments in front of designers when I've actually said, 'You know, there's a market here for expanding your work, and here it is. And frankly, there are two markets: The women who are larger than the 12, and then there are women who are petite. And most designers that I talk to have absolutely no interest in addressing either of those populations, which I find repugnant.”
About This Quote
Source Interview: Business of Design, 2015
Design often ignores sizable market segments, especially women outside conventional size ranges, leading to missed opportunities and ethical concerns.
In simple terms: Design neglects large and petite women, missing markets.
Key Takeaway
Include all body types in design.
Themes
inclusion
market awareness
ethics
Mood
critical
concerned
Type
advice
critical
When to use this quote
- fashion industry
- product development
- marketing strategy
Key Concepts
Body positivity
consumer segmentation
Questions to Reflect On
- How can designers balance inclusivity with production constraints?
- What incentives encourage addressing underserved markets?
A Different Perspective
Designing for all sizes can increase costs and complexity.
![“I'm doing all that I can to prod the industry and get them to pay more attention [to larger women and petite women]. Because I find it to be reprehensible and repugnant that two populations that are so pervasive in this nation should be so badly neglected.” quote by Tim Gunn](https://sms4smile.com/quotes/img-quotes/1c4/tim-gunn-2085_attention_i-m-doing-all-that-i-can-to-prod-the-ind_1129979.jpg)
