Any Quote by Tim Armstrong
“Think of any news site on the web that sells subscriptions; AOL has four times as many people as the largest subscription service. We have people who pay to use our products and services, and they are heavily engaged in our content.”
About This Quote
Source Speech: Business Conference, 2014
AOL’s subscription model shows that many users will pay for premium content and stay highly engaged.
In simple terms: People pay for premium content and stay engaged.
Key Takeaway
Leverage subscription models for revenue.
Themes
business
media
subscriptions
engagement
Mood
optimistic
strategic
Type
business
marketing
When to use this quote
- online news platforms
- media companies
- digital products
Key Concepts
Monetization
customer loyalty
Questions to Reflect On
- How can you increase perceived value of your subscription?
- What content drives the most engagement?
A Different Perspective
Subscription revenue depends on perceived value and exclusive content.
