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Computers Quote by Tibor Kalman

“We live in a society and a culture and an economic model that tries to make everything look right. Look at computers. Why are they all putty-colored or off-fucking-white? You make something off-white or beige because you are afraid to use any other color – because you don’t want to offend anybody…” quote by Tibor Kalman
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““We live in a society and a culture and an economic model that tries to make everything look right. Look at computers. Why are they all putty-colored or off-fucking-white? You make something off-white or beige because you are afraid to use any other color – because you don’t want to offend anybody. But by definition, when you make something no one hates, no one loves it. So I am interested in imperfections, quirkiness, insanity, unpredictability. That’s what we really pay attention to anyway. We don’t talk about planes flying; we talk about them crashing.””

Tibor Kalman

About This Quote

Source Interview: Design Philosophy, 1998

Societal pressure for neutral design suppresses uniqueness; embracing flaws and unpredictability creates interest.

In simple terms: Embrace imperfections over blandness.

Key Takeaway

Celebrate quirks and unpredictability.

Themes

design culture imperfection creativity

Mood

critical reflective

Type

philosophical inspirational

When to use this quote

  • product design
  • branding
  • art direction
  • marketing strategy

Key Concepts

Aesthetic theory consumer psychology

Questions to Reflect On

  • How can flaws attract attention?
  • When is predictability beneficial?
A Different Perspective

Risk of alienating mainstream tastes.

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