Family Quote by Thomas Pynchon
““The now-famous yearly Candlebrow Conferences, like the institution itself, were subsidized out of the vast fortune of Mr. Gideon Candlebrow of Grossdale, Illinois, who had made his bundle back during the great Lard Scandal of the '80s, in which, before Congress put an end to the practice, countless adulterated tons of that comestible were exported to Great Britain, compromising further an already debased national cuisine, giving rise throughout the island, for example, to a Christmas-pudding controversy over which to this day families remain divided, often violently so. In the consequent scramble to develop more legal sources of profit, one of Mr. Candlebrow's laboratory hands happened to invent "Smegmo," an artificial substitute for everything in the edible-fat category, including margarine, which many felt wasn't that real to begin with. An eminent Rabbi of world hog capital Cincinnati, Ohio, was moved to declare the product kosher, adding that "the Hebrew people have been waiting four thousand years for this. Smegmo is the Messiah of kitchen fats." [...] Miles, locating the patriotically colored Smegmo crock among the salt, pepper, ketchup, mustard, steak sauce, sugar and molasses, opened and sniffed quizzically at the contents. "Say, what is this stuff?" "Goes with everything!" advised a student at a nearby table. "Stir it in your soup, spread it on your bread, mash it into your turnips! My doormates comb their hair with it! There's a million uses for Smegmo!””
About This Quote
Source Novel: The Crying of Lot 49 by Thomas Pynchon, 1966
A satirical tale of corporate greed, food scandals, and absurd consumer culture, highlighting how hype can turn a trivial product into a cultural phenomenon.
In simple terms: Satire of consumerism and hype.
Question the value of hype and marketing.
Themes
Mood
Type
When to use this quote
- marketing analysis
- product development
- cultural studies
- media literacy
Key Concepts
Questions to Reflect On
- How does satire shape our view of consumer culture?
- What responsibilities do marketers have?
The story exaggerates for effect, possibly overstating real impact.