““A talk show, for example, with one scientist who says genetically modified organisms (GMOs) are safe and one activist who says they are dangerous looks “balanced,” but in reality that is ridiculously skewed, because nearly nine out of ten scientists think GMOs are safe for consumption. At some point, in the midst of all the bickering, the public simply gives up and goes back to relying on simpler sources of information, even if it is a meme on Facebook.””