““When deciding whether we prefer French or Italian films, for example, we must first determine exactly what the terms French and Italian films mean. The precise way that we interpret these two categories will not only decide our own preference, but will exert a parallel influence on our estimates of the preferences of others. If we think of The Bicycle Thief and La Strada when we think of Italian films, for instance, we may be more likely to prefer Italian films ourselves and to estimate that a larger percentage of the general population would have the same preference than if we construe Italian films to mean spaghetti Westerns. Note that this interpretation of the false consensus effect rests on two assumptions: a) different people construe the same choices quite differently, and b) people generally fail to recognize this fact and thus fail to make adequate allowance for it when making consensus estimates. It seems that the process of interpretation is so reflexive and immediate that we often overlook it. This, combined with the widespread assumption that there is but one objective reality, is what may lead people to overlook the possibility that others may be responding to a very different situation.””
