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Books Quote by The Economist

“A lot of the people who read a bestselling novel, for example, do not read much other fiction. By contrast, the audience for an obscure novel is largely composed of people who read a lot. That means the least popular books are judged by people who have the highest standards, while the most popular…” quote by The Economist
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““A lot of the people who read a bestselling novel, for example, do not read much other fiction. By contrast, the audience for an obscure novel is largely composed of people who read a lot. That means the least popular books are judged by people who have the highest standards, while the most popular are judged by people who literally do not know any better. An American who read just one book this year was disproportionately likely to have read ‘The Lost Symbol’, by Dan Brown. He almost certainly liked it.””

The Economist

About This Quote

Source Article: The Economist, “The Paradox of Popularity”, 2023

Popular books are often read by less discerning readers, while obscure books are judged by more avid, critical readers, skewing perceived quality.

In simple terms: Popular books get low‑standard readers; obscure books get high‑standard readers.

Key Takeaway

Read widely to calibrate taste.

Themes

reading quality taste culture media literature

Mood

reflective critical

Type

analytical observational

When to use this quote

  • book clubs
  • library recommendations
  • personal reading lists
  • literary criticism
  • educational curricula

Key Concepts

cognitive bias social proof selection bias

Questions to Reflect On

  • Do you evaluate books by popularity or by personal standards?
  • How does your reading breadth affect your judgments?
A Different Perspective

Popular works may be overvalued due to limited readership.

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