Able Quote by Terry Gou
“They explained that if men want to put a large phone into their jeans, it has to be able to fit their buttocks. This is a company ranked worldwide number 1, number 2 in displays, and their marketing says this.”
About This Quote
Source Company: Huawei product design brief, 2020
Design constraints can lead to absurd marketing claims, highlighting the gap between practicality and hype.
In simple terms: Marketing can exaggerate product design limits.
Critically evaluate product claims.
Themes
Mood
Type
When to use this quote
- tech launches
- advertising
- consumer reviews
- design meetings
Key Concepts
Questions to Reflect On
- What claims have you questioned?
- How do you verify product specs?
Not all marketing is intentionally absurd; sometimes constraints are real.