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Able Quote by Terry Gou

“They explained that if men want to put a large phone into their jeans, it has to be able to fit their buttocks. This is a company ranked worldwide number 1, number 2 in displays, and their marketing says this.” quote by Terry Gou
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“They explained that if men want to put a large phone into their jeans, it has to be able to fit their buttocks. This is a company ranked worldwide number 1, number 2 in displays, and their marketing says this.”

Terry Gou

About This Quote

Source Company: Huawei product design brief, 2020

Design constraints can lead to absurd marketing claims, highlighting the gap between practicality and hype.

In simple terms: Marketing can exaggerate product design limits.

Key Takeaway

Critically evaluate product claims.

Themes

marketing design absurdity

Mood

skeptical humorous

Type

critical observational

When to use this quote

  • tech launches
  • advertising
  • consumer reviews
  • design meetings

Key Concepts

consumer awareness product development humor

Questions to Reflect On

  • What claims have you questioned?
  • How do you verify product specs?
A Different Perspective

Not all marketing is intentionally absurd; sometimes constraints are real.

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