End Quote by Ted Waitt
“We started putting '2000' at the end of our name. That was in 1985, and 2000 seemed very futuristic.”
About This Quote
Source Company: Waitt & Co. branding change, 1985
Choosing a numeric suffix gave the brand a futuristic image, signaling forward‑thinking and modernity.
In simple terms: Adding "2000" made the name feel ahead of its time.
Key Takeaway
Use naming to convey vision.
Themes
branding
future
image
Mood
optimistic
strategic
Type
marketing
branding
When to use this quote
- product launch
- rebranding
- tech startups
- advertising campaigns
Key Concepts
marketing
perception
innovation
Questions to Reflect On
- How does a name affect consumer expectations?
- What future‑oriented branding works today?
A Different Perspective
May date the brand quickly as trends change.