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Around Quote by Taavet Hinrikus

“If we think about how long Google spent searching - I think they came around in '98? And, OK, Gmail came in 2004, but it was literally built by one engineer as a 20%-time project. It was probably 10 years before Google started diversifying.” quote by Taavet Hinrikus
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“If we think about how long Google spent searching - I think they came around in '98? And, OK, Gmail came in 2004, but it was literally built by one engineer as a 20%-time project. It was probably 10 years before Google started diversifying.”

Taavet Hinrikus

About This Quote

Source Interview: Podcast with Taavet Hinrikus, 2022

Early Google projects often began as small, low‑risk experiments that later became major products.

In simple terms: Big ideas can start as side projects.

Key Takeaway

Embrace low‑risk experiments.

Themes

innovation risk product development

Mood

inspirational practical

Type

advice case study

When to use this quote

  • startup culture
  • product launches
  • team building
  • resource constraints

Key Concepts

incremental innovation skunkworks resource allocation

Questions to Reflect On

  • How can you protect a side project from being ignored?
  • What resources are essential for scaling a small experiment?
A Different Perspective

Side projects may lack resources and visibility.

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