About Quote by Suzy Menkes
“There are some designers who flash and burn - Courreges is an example of that. But he still marked fashion history. And I don't think that longevity is always a badge of honor. Modern brand management means that we are always celebrating birthdays, when what is exciting about fashion is innovation, not repetition.”
About This Quote
Source Interview: Fashion Talk, 2015
Fashion should prioritize innovation over nostalgic repetition, even if iconic brands become historical footnotes.
In simple terms: Innovation beats repetition in fashion.
Key Takeaway
Embrace new ideas, not just legacy.
Themes
fashion
innovation
legacy
branding
culture
Mood
critical
reflective
Type
analytical
industry commentary
When to use this quote
- fashion shows
- marketing campaigns
- product launches
- brand anniversaries
Key Concepts
Design cycles
brand longevity
consumer expectations
Questions to Reflect On
- How can brands balance heritage with fresh design?
- What risks arise from abandoning tradition?
A Different Perspective
Innovation can be costly and may alienate loyal customers.
