E commerce Quote by Sussanne Khan
“Most e-commerce sites focus on a product lists, they don't have stories. They don't tell you why the products are made or a reason you'd want to have this in your home.”
About This Quote
Source Industry Talk: E‑commerce Trends, 2020
E‑commerce should tell product stories, not just list items, to engage buyers.
In simple terms: Products need stories.
Key Takeaway
Add narrative to sales.
Themes
marketing
storytelling
consumer behavior
Mood
creative
strategic
Type
marketing
practical
When to use this quote
- product descriptions
- advertising
- social media
Key Concepts
branding
psychology
Questions to Reflect On
- How can small brands tell stories affordably?
- What story elements resonate most?
A Different Perspective
Storytelling may increase production costs.
