““In the field of behavioral economics, neoliberalism allows that human behavior often deviates from the model of Homo economicus. The deviations considered, however, focus on the ways in which passions and perceptual distortions fail to maximize utility as the model demands. The model is the ideal: behavioral economics emphasizes the ways in which we fall short of it. The question of whether the model falls short of us is rarely raised.””
![“[There will be movement toward] behavioral economics... [which] involves study of those aspects of men's images, or cognitive and affective structures that are more relevant to economic decisions.” quote by Kenneth E. Boulding](https://sms4smile.com/quotes/img-quotes/f32/kenneth-e-boulding-3728_aspect_there-will-be-movement-toward-behavioral_842854.jpg)
![“[Ruling elie] haven't given up on neoliberal ideology, they use it. And I think they've normalized that ideology, the notion that, for instance, that economics should govern all of social life, to such a degree that it becomes increasingly difficult to challenge it.” quote by Henry Giroux](https://sms4smile.com/quotes/img-quotes/280/henry-giroux-945_challenges_ruling-elie-haven-t-given-up-on-neoliber_740984.jpg)
