"He who wishes to fight must first count…" — Sun Tzu
"He who wishes to fight must first count the cost"
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Sun Tzu
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407 Quotes by Sun Tzu
Sun Tzu has 407 quotes on this site.
A few more worth reading:
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Wait by the river long enough and the body of your enemy will float by you.
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All war is deception.
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One need not destroy one's enemy. One need only destroy his willingness to engage.
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To capture the enemy's entire army is better than to destroy it; to take intact a regiment, a company, or…
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This does not mean that the enemy is to be allowed to escape. The object is to make him believe…
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Subtle and insubstantial, the expert leaves no trace; divinely mysterious, he is inaudible. Thus he is master of his enemy's…
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He will win who, prepared himself, waits to take the enemy unprepared.
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He will win who knows when to fight and when not to fight.
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For them to perceive the advantage of defeating the enemy, they must also have their rewards.
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In the practical art of war, the best thing of all is to take the enemy's country whole and intact;…
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Confront them with annihilation, and they will then survive; plunge them into a deadly situation, and they will then live.…
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All men can see these tactics whereby I conquer, but what none can see is the strategy out of which…
See all 407 quotes by Sun Tzu »
More Cost Quotes
This quote is filed under Cost Quotes,
one of 2,670 quotes in that category. Here are a few more:
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True heroism is remarkably sober, very undramatic. It is not the urge to surpass all others at whatever cost, but…
— Arthur Ashe
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Writers and books are cheap dates, especially when you compare the cost of a book with a ticket to the…
— Margaret Atwood
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I think I hate cynicism more than anything else. It's the curse of our age, and I want to avoid…
— Paul Auster
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The School Energy Crisis Relief Act authorizes the Secretary of Energy to issue energy assistance grants to help the poorest…
— Joe Baca
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There are plenty of good five cent cigars in the country. The trouble is they cost a quarter.
— Franklin P. Adams
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Posterity! You will never know how much it cost the present generation to preserve your freedom! I hope you will…
— John Adams
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For too long, our country's version of an energy policy has consisted of Americans waking up every day and wondering…
— Bob Beauprez
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The big difference between sex for money and sex for free is that sex for money usually costs a lot…
— Brendan Behan
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Every effort needs to be made to try and offset the costs of Katrina and Rita by reductions in other…
— Ben Bernanke
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Not all my shoes are designer. In terms of clothes, everything is on the same level for me. If I…
— Sophie Ellis Bextor
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Real estate is the key cost of physical retailers. That's why there's the old saw: location, location, location.
— Jeff Bezos
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On the Internet, companies are scale businesses, characterized by high fixed costs and relatively low variable costs. You can be…
— Jeff Bezos
See all 2,670 Cost Quotes »