"A military operation involves deception. Even though you……" — Sun Tzu
"A military operation involves deception. Even though you are competent, appear to be incompetent. Though effective, appear to be ineffective."
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Sun Tzu
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407 Quotes by Sun Tzu
Sun Tzu has 407 quotes on this site.
A few more worth reading:
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Wait by the river long enough and the body of your enemy will float by you.
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All war is deception.
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One need not destroy one's enemy. One need only destroy his willingness to engage.
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To capture the enemy's entire army is better than to destroy it; to take intact a regiment, a company, or…
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This does not mean that the enemy is to be allowed to escape. The object is to make him believe…
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Subtle and insubstantial, the expert leaves no trace; divinely mysterious, he is inaudible. Thus he is master of his enemy's…
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He will win who, prepared himself, waits to take the enemy unprepared.
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He will win who knows when to fight and when not to fight.
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For them to perceive the advantage of defeating the enemy, they must also have their rewards.
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In the practical art of war, the best thing of all is to take the enemy's country whole and intact;…
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Confront them with annihilation, and they will then survive; plunge them into a deadly situation, and they will then live.…
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All men can see these tactics whereby I conquer, but what none can see is the strategy out of which…
See all 407 quotes by Sun Tzu »
More Appear Quotes
This quote is filed under Appear Quotes,
one of 1,904 quotes in that category. Here are a few more:
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Whatever man uses without the fear of God, whatever he applies to the mere gratifying of his flesh, cannot fail…
— Johann Arndt
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You know, it is a terrible thing to appear on television, because people think that you actually know what you're…
— David Attenborough
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The worse my drawings were, the more beautiful did the originals appear.
— John James Audubon
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In my mind's eye, I visualize how a particular... sight and feeling will appear on a print. If it excites…
— Ansel Adams
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Guys are simple... women are not simple and they always assume that men must be just as complicated as they…
— Dave Barry
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Even in the centuries which appear to us to be the most monstrous and foolish, the immortal appetite for beauty…
— Charles Baudelaire
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Our real blessings often appear to us in the shape of pains, losses and disappointments; but let us have patience…
— Joseph Addison
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And I pray thee, loving Jesus, that as Thou hast graciously given me to drink in with delight the words…
— Venerable Bede
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Only barbarians are not curious about where they come from, how they came to be where they are, where they…
— Isaiah Berlin
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To all those who walk the path of human cooperation war must appear loathsome and inhuman.
— Alfred Adler
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Freud's view is that all love is sexual in its origin or its basis. Even those loves which do not…
— Mortimer Adler
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The idea of reverence for God is transmitted from parent to child, it is educated into an abnormal development, and…
— Annie Besant
See all 1,904 Appear Quotes »