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“If the enemy has occupied them before you, do not follow him, but retreat and try to entice him away.” quote by Sun Tzu
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“If the enemy has occupied them before you, do not follow him, but retreat and try to entice him away.”

Sun Tzu

About This Quote

Source Book: The Art of War by Sun Tzu, 5th century BC

When an opponent already holds a position, avoid direct confrontation and withdraw to lure them elsewhere.

In simple terms: Don’t attack where the enemy is strong; pull them out.

Key Takeaway

Choose strategic retreat to gain advantage.

Themes

strategy warfare patience

Mood

cautious analytical

Type

strategic military

When to use this quote

  • military campaigns
  • business competition
  • political negotiations
  • sports tactics

Key Concepts

Sun Taoist principles maneuvering

Questions to Reflect On

  • How can you turn a retreat into a tactical advantage?
  • When is it better to confront directly?
A Different Perspective

Retreat may be seen as weakness, risking morale.

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